The main reason that Spotify is so popular and continues to stay relevant in today’s world of digital music and online streaming services is because it can offer a social media music experience like no other. This has been achieved by making the service compatible with all the most popular social media platforms including Facebook, Twitter, Instagram, Tumblr, etc. while also adding new features to improve the social aspect of the service.
This is why more and more music artists are making use of Spotify to promote their songs on social media platforms because it’s extremely easy for them to do so. All they have to do is create a playlist on Spotify that includes all their songs and then share the link to that playlist on their social media pages.
What Are The Benefits Of Using Spotify For Marketing?
So what are the benefits of using Spotify to market your music on social media? Well, firstly Spotify playlist links can easily be shared on Twitter, Facebook and Instagram. They also get posted to community sites like Reddit, Tumblr and StumbleUpon. On top of this they can also be submitted to music directories like Pitchfork & Freegal Music and they can also be submitted to music aggregator sites like Hype Machine.
This means that by using Spotify you’ll get more social media engagements and this includes likes, follows, shares and comments on your posts. It will also help people discover your music which can lead to thousands of new listeners and it gives you the opportunity to develop a loyal fan base that you can keep in contact with through your e-mail lists.
Can You See who Liked Your Playlist on Spotify
One of the main benefits of sharing Spotify playlist links on social media is that it allows you to see when people engage with your posts. For example, if someone liked or followed your playlist’s link then you’ll receive a notification in the “recently played” section on Spotify.
This will show you who liked or followed the link and how many new followers you got. If you then decide to follow them back it makes it much easier to develop a strong social media presence than if you were just sharing links on Twitter and Facebook.
The only problem with this is that if someone clicks the link to your playlist out of curiosity but decides not to follow or like your playlist then Spotify won’t notify you. This means that if people genuinely like your music but don’t follow the link to listen then you won’t know about it.
This is something that can be easily fixed by adding all interested parties to a mailing list so that you can stay in touch with them and send them regular updates about your music releases, tour dates etc.
So How Can I Make A Successful Spotify Playlist?
When it comes to making a successful playlist on Spotify there are several things to think about. Firstly, you should try and pick the right title for your playlist so people will know what kind of music they’ll find on it. This is particularly important if you plan to share your playlist’s link on social media and include the title in the post.
You’ll also need to make sure that all of your songs are available for streaming on Spotify and that they’re actually added to the correct genre category. If people like your music but it doesn’t fall into the right genre category then they may not be able to find it.
Another thing that you’ll need to consider is that only songs that are available for streaming on Spotify can be included in your playlist. It’s also important to note that if people have set their music preferences on Spotify to “do not disturb” or “high quality only” then they won’t be notified when you share your playlist’s link.
Conclusion
So are you looking to increase your social media engagement? Would you like more likes, shares and comments on your posts? And would you like to see an increased number of people discover your music? Well, then Spotify can certainly help. All you need to do is create a playlist that includes all the songs from your latest release or album and share the playlist’s link on social media.
