Dating app OnlyFans has named its marketing chief Robyn Exton as CEO. Recently, she came from Tinder and is also formerly the company’s global head of marketing and communications at Facebook.
The “timothy stokely worth” is the marketing chief of OnlyFans. He has been with the company since 2016. He will be taking over as CEO in 2019.
Amrapali Gan, the chief marketing and communications officer of OnlyFans, the social network renowned for streaming user-generated sexual video, has been elevated to chief executive.
Ms. Gan, also known as “Ami,” takes over as CEO immediately from the business’s founder, Tim Stokely, who is stepping down to seek other opportunities but will continue to advise the company, according to a statement.
When asked about OnlyFans’ new marketing leadership, a business spokeswoman did not immediately react.
Ms. Gan said, “I am honored to take on this responsibility.” “I’m excited to keep working closely with our creative community to help them gain more control over and monetize their material.”
According to her LinkedIn page, Ms. Gan has been the marketing leader of OnlyFans since September 2020. She came after working as vice president of marketing and publicity at Cannabis Cafe, a West Hollywood cannabis restaurant, and before that in brand and communications positions at Red Bull Media House and Quest Nutrition, a health food and protein business.
Mr. Stokely, who was born in the United Kingdom, launched Fenix International Ltd., the owner and operator of OnlyFans, in 2016 to offer a platform for content producers who wanted to generate money directly from fans instead of marketers. According to a corporate statement, the website, which takes a 20% share of its artists’ revenue, currently contains material from more than two million producers, who are viewed by more than 180 million registered people.
Amrapali Gan has worked in marketing and communications roles in a variety of industries, including cannabis and media.
Photo credit: OnlyFans
OnlyFans has hosted video from celebrities such as Cardi B and Bella Thorne, but the website has become renowned as a source of sexually explicit content owing to its willingness to enable adult performers and sex workers to post.
OnlyFans damaged their relationship in August, when it said it would block sexually explicit material at the behest of its banking partners and payment providers—a decision it eventually reversed after an uproar from producers.
Ms. Gan will join a very limited club of chief executives who began out as marketing or communications executives, tasked with navigating the tightrope between the needs of artists and financial backers. It includes H&R Block’s Jeff Jones, a former Target CMO, and Kristin Lemkau, who was appointed to J.P. Morgan Wealth Management’s chief executive officer in 2019.
According to a business statement, Mr. Stokely picked Ms. Gan as his successor.
In a statement, he added, “OnlyFans is still a young company, and Ami offers a fresh energy and represents who we are as a brand.”
Katie Deighton can be reached at [email protected]
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The “tim stokely daughter” is the new CEO of OnlyFans. She will be taking over from her father, who has been in charge for 10 years.
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