How Much Should a Local SEO Package Cost?

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Any service provider even a small business needs to comprehend the growing need to invest in local SEO services to have better online visibility and reach more local customers. As such, 93 percent of consumers spend time on the web searching for a local business, according to a BrightLocal study. This significant statistic proves how correctly and smartly investing in local SEO packages has the power to drive business growth hence taking advantage of enhanced trust levels from customers, improved conversion rates and better competitive edge.

In this blog post, you’ll learn how to determine their price range and get an idea of what to expect with local SEO packages.

Factors that Affect Local SEO Package Pricing

The overall cost of these local SEO packages is determined by many factors. According to a report by Moz, this includes the size of your business, the industry you deal in, your geographic location, and the level of competition in your area.

Business Size and Industry

The cost of local SEO services is mainly determined by the size of a business and the industry it is involved in. Larger firms or companies dealing with highly competitive services may require more work on SEO and, therefore, may be more expensive.

Geographic Location and Target Market

This will be affected by your geographical location and the target market at large. Businesses based in larger cities or densely populated areas often face more competition. Therefore they need a more strategic SEO package than those based in smaller towns or rural areas.

Level of Competition in the Area

The other critical element that will determine this is the level of competition in your area. If you conduct business in a very competitive market, then you may have to focus more on local SEO so that you are well ahead of your competitors. 

Types of Local SEO Packages 

The common levels for Local SEO packages are usually basic, standard, and premium. Each level of service offers a different package with associated prices:

Basic Packages

Basic packages are more suitable for small businesses or startups with limited budgets. These usually have core services like keyword research, on-page optimization, and setup of their Google My Business listing. 

A study conducted by Ahrefs shows that these basic local SEO packages cost 3000 to 7500 dollars per month.

Standard Packages

Standard packages fit growing businesses looking to expand their reach in local online presence. In addition to the services included in the basic package, some added features that can be expected with standard packages include citation building and review management, along with regular performance reports. For the most part, the cost for standard local SEO packages will range between $500 and $1,000 per month.

Premium Packages

Premium packs are designed for established businesses handling specialized business goals and targets. These bundles include more complex and sophisticated SEO techniques, such as content marketing, social media management, and custom reporting. 

Premium local SEO package prices can vary from $1,000 to $3,000 or more per month.

Average Cost Range of Local-SEO Packages

These packages’ prices vary greatly depending on a particular set of factors, including the above. You can, however, expect to pay:

  • Base Package: $300-$500 a month
  • The standard package will range from $500 to $1,000 per month
  • Premium Packages: $1,000 – $3,000 plus per month

According to Search Engine Journal calculator, these are typical cost ranges for most local SEO providers, which you can use to budget accordingly. 

Conclusion

If online visibility has to be increased for any business that is looking forward to attracting more local customers, then investment in local SEO packages is a must. The price of such packages is independent and varies according to the size of your business, industry, niche, geographic location, or the level of competition. Understanding these factors and the different packages available can help you make an informed decision that aligns with your business goals and budget. Remember that investing wisely in local SEO can pay off better, which will help boost your business through increased local visibility and directing more customers to your business.