It shouldn’t come as a surprise if you’ve heard of direct mail marketing before because it has been around for lots of years, and even though in the meantime, a variety of different marketing strategies have wrestled their way to the top, this one still remained relevant.
So what does it involve? Typically, it includes sending physical mail to the recipient, like letters, postcards, flyers, and many others to try to grab their attention, and, simultaneously, encourage them to try your services and/or products.
This is in a nutshell. Now, if all of this sounds appealing to you (for whatever reason), yet you would still like to learn more about it, then stick with this informative guide because it’s about to unveil some awesome facts about it!
First And Foremost – It’s Palpable!
Although there’s nothing wrong with digital mails people receive, there’s something about items that are palpable, because they make the entire experience even more realistic and convincing. When you receive a digital email, with one click you can get rid of it, or you can simply pretend that it doesn’t even exist.
On the other hand, that’s not what you can do with tangible items. You’ll most likely be tempted to at least open them up to see their content, and then once you conclude whether you like it or not, you can either toss them away or keep them.
The truth is that this form of marketing strategy is a bit more effective in comparison to its digital counterpart. With direct mail marketing, you can easily spread the word about your business, and, at the same time, increase brand awareness.
Aside from that, when you focus on your direct mail marketing campaign, you have a lot more room to express your inventiveness and creativity, which isn’t necessarily the situation with class emails.
Moreover, you can employ various patterns, shapes, and sizes to make your mail look authentic and catch someone’s attention. This is particularly the case with firms that generally prioritize design and creativity, such as interior/exterior design, fashion, and many others.
You’ll Have Phenomenal Response Rates!
In comparison to other marketing strategies, direct mail has always had fantastic response rates, and that’s a fact that cannot be denied. It doesn’t matter whether you are using Custom mailing lists for direct mail, or anything else, you can still expect to have excellent results in terms of response rates. So what makes this so successful?
There are a variety of different elements that contribute to this outcome, however, according to some reports, personalization is one of the biggest reasons why response rates have significantly increased.
It’s All About Personalization
Speaking of personalization, as concluded previously, it is one of the main reasons why so many homeowners still adore direct mail. Personalization is something that digital marketing sadly lacks.
And then when a person receives an email that looks like they’ve seen it a thousand times and that everybody else has gotten the exact same one, then the entire experience looks too artificial, and emotionless, and the thrill (because of it) usually vanishes pretty quickly.
On the flip side, when you receive direct mail, you get a feeling like it was tailored to meet your taste and needs, if it’s full of lively and vibrant colors, then it’s going to be even more alluring.
Also, it’s worth mentioning that people will always appreciate when they notice how much time, effort, and dedication you put into materials and design. That’s something that can’t leave anyone indifferent.
When it comes to digital mail, they are usually made relatively fast, however, direct mail is pretty time-consuming and requires much more time.
People Are Already Familiar With Direct Mail
There’s no doubt that the latest innovations concerning digital emails are great and that they are able to reach customers relatively fast, they don’t always make the best choice, particularly with people who are used to certain things.
To put it simply, a vast majority of people are familiar with direct mail, they instill trust in them, hence whenever they are received, people do not immediately become skeptical about them. Therefore, if you’re a marketer who is willing to give direct mail marketing a try, with it you won’t need to worry about:
- Low open rates
- Losing competitive advantage
- Sending something that lacks personalization
Bear in mind that older generations, in particular, are massive fans of conventional methods, hence if they are your target audience, then your endeavor will most definitely be very successful!
Direct Mail Is Generally Extremely Flexible
One of the best things about direct mail is that it’s extremely flexible, unlike other marketing strategies. How come, you’re probably wondering? Namely, you can leverage it for various purposes.
For instance, you can employ it to promote your services and/or products, to offer amazing, or you can even turn it into a voucher. The options are truly endless as far as this goes. Therefore, if your company is newly established, then you should definitely make use of direct mail marketing not only to attract new customers but also to generate quick revenue.
Furthermore, postal marketing can also be utilized either as an informative tool or as some sort of reminder. This is an excellent idea if you’re a business owner who doesn’t want solely to generate short-term sales, but build rapport with its consumers too!
When you resort to this type of approach, you are practically reminding your existing and new consumers that you are there for them and that you honestly care about your relationship with them.
You Can Easily Track It
Aside from being very effective, another perk of utilizing direct mail marketing is the fact that you can easily determine if your campaign was successful or not. When you send something to your prospective clients, you can easily track response rates (and conclude whether you did it right or not) by supervising how many people actually respond to your offer.
What amazes most marketing connoisseurs is the fact that in the world wherever digital strategies are very popular and leveraged, direct mail still manages to beat all of them with its effectiveness.
